Organizations and industries, no matter the career discipline, is fully invested in coordinating and taking part in conferences, summits, expos, and exhibits. Industry trade fairs are remarkably relevant to construction company owners because it leverages traditional marketing practices without being intrusive (because your target market comes to you), fosters real, solid relationships, and promotes camaraderie among your associations.

Trade shows humanize your brand and company and add value to your business in general because it is:

• Experiential

There’s a reason why global companies capitalized on the emotional connection; it’s more than just the product - it’s the experience. As Randal puts it, the homeowner doesn’t want the drill, but she wants a hole in the wall to hang the picture frame. Consumers’ emotions play a significant role in influencing their decisions. This is your chance to incorporate the touch-and-feel element to your brand. A great first impression and a memorable booth don’t end after arranging and fixing your displays; it only starts there. Engage your attendees by making your booth interactive and fun. Note that some people bring their whole family with them – like me (big ticketed items, remodeling, and upgrades are most likely decided by couples – some with children in tow) so please be mindful and patient with the little ones, consider this when setting up your exhibit.

• Educational

Tons of new products and equipment are being released in the market every year, whether it is a machine or software for your business system. Keeping up with the latest construction technology and innovation is essential to your company’s further advancement. Spending your time learning new trends and emerging industry tools is never a bad idea. It's also a great opportunity to educate your audience by making your demonstrations informational, hands-on and dynamic. It establishes authority and trust that you’re the go-to expert in town. Keep in mind that some attendees have no particular interest and are just there to look around, show off your products and highlight your services and how it could make their everyday life more comfortable. They might end up with something they have no idea they need until they met you.

• Entrepreneurial

As a business owner, nothing will raise and keep your spirits high than being surrounded by like-minded people who took the big step to put themselves out there and showcase their products and services. You and your staff will certainly develop personal traits and interpersonal skills while networking and collaborating with a group of people. An industry-specific local event like this is an excellent way of creating formidable connections and building positive relationships among your community.

In conclusion:

Investing your time and money to increase your brand awareness and market to high-quality leads could potentially work in your favor especially when done strategically. There’s no better place where you can meet and greet your prospective clients, mingle with construction industry leaders, gain feedback from the live audience, and lay your construction company roots locally than at industry fairs. Of course, consider the advantages and disadvantages when deciding to exhibit in a trade show. As with all other businesses, there are always benefits and risks to deliberate and discuss with your team.

The Seattle Home Show is the Northwest’s largest consumer home show held in downtown Seattle at CenturyLink Field Event Center during Spring and Fall. The exhibit features hundreds of builders, remodelers, and interior designers. I brought my family along with me to support local business owners and companies who have taken their time to showcase their products and services. I have huge appreciation to all who participated and attended this event.

Sharing with you some photos I snapped last Sunday.

You can opt-in and enter your details for a chance to win prizes

If you are a homeowner, check out the Exhibitor List in case you are on the lookout for a particular brand/company/product. Booth numbers are also included so when you arrive, you know exactly which vendors you would like to prioritize and connect with first. If you live or work near Seattle, the spring show is until March 3rd, Sunday. Visit their website for more details.

Full disclosure: This blog post is not paid, sponsored, or in-partnership connection with Seattle Home Show. The author is not endorsing nor advertising the said event as well as the products/brands/companies included in the photos. Furthermore, the views and opinions expressed in this blog post are those of the author and do not necessarily reflect the policy or position of any other Fast Easy Accounting employee.

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About The Author:

Norhalma Verzosa is a Certified Construction Marketing Professional and works as the Webmaster of Fast Easy Accounting located in Lynnwood, WA. She has a Bachelor's Degree in Psychology and a Certified Internet Web Professional with a Site Development Associate, Google AdWords Search Advertising, and HubSpot Academy certifications. She manages the entire web presence of Fast Easy Accounting using a variety of SAAS tools including Hubspot, InfusionSoft, Shopify, and WordPress.