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Unique Proven Marketing Tips For Your Contracting Company

Posted by Sharie DeHart on Fri, Jun 02, 2017


For Most Construction Contractors Your World Is “Hurry Up” And “Wait.”

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  • Hurry up and answer the Call from the Customer.  
  • Wait to make the appointment.  
  • Hurry up and get to the job.  
  • Wait for the Customer to come home, to be available.  
  • Hurry up and create the proposal.  
  • Wait for a decision.  
  • In some cases, the Customer says “Yes” and then it is Wait for the Job Deposit.
  • Wait to Start The Job
  • Contractors doing Insurance Work are expecting to wait for Approval from the Insurance Company
  • Wait for the 1st Installment from Insurance Company
  • Wait for Inspection By Insurance Company
  • Wait to collect Homeowner’s Deductible
  • Wait for Final Payment By Insurance Company

All of this Hurry Up and Wait for activity makes it hard for The Contractor to schedule other jobs.
Many contractors are only holding a place open for the customer once a job deposit has been received.

There Is A Better Way - Fill The Funnel And Let Them Clamor To Get On Your Schedule!

Unless your Construction Contracting Company has lots of work stacked up, there will be times when there is nothing to do, and that is the best time to think about Strategic Marketing and following the adage:

"Dig Your Well Before You Are Thirsty"

Everyone over a certain age remembers the Big Telephone Book with Lots of Yellow Pages

The Telephone Books was so thick that it was the first thing used as a “Booster Seat” for little kids at Holiday Dinners.

Those days are gone along with the Full Page – Triple Truck Ads. Today’s telephone book is small, thin and looks closer to an oversized paperback book.

Remember the Thomas Guide Map Books. Everyone had them and bought a new copy every year. Today it is the world of internet marketing and phone apps.

When in doubt – Google It, Bing, Safari, or search on Yahoo.
There are other places, but these are the most common.

While waiting for something to happen here are few companies that may help generate leads Here are a few of my favorite companies that provide services that are helpful to contractors


Home Advisor – Marketing Nationwide - http://www.homeadvisor.com/
The best part is that you choose the areas you want to work and the types of projects you'll service.
They have resources on the pricing your construction services HomeAdvisor is the place to be found - here's why:

• Over 12 million project requests in the last 12 months
• More than 5 million reviews submitted by homeowners
• Nearly 140,000 service pros in their network


Houzz.com - Marketing Nationwide - https://www.houzz.com
  • The website for Contactors to Market to Homeowners and upload pictures of past project


Footwork Express – Marketing to Real Estate Agents - http://www.footworkflyers.com
  • Real Estate Agents need the assistance of contractors to put their listing in the best light
  • Footwork Express Provides Real Estate Marketing in King & Snohomish Counties
  • They deliver flyers, postcards, counter card promotions to Real Estate Offices
  • They work with Builders, Agents, Marketing Cos, & Companies with Services which Help Agents List & Sell Homes
  • Deliveries are Posted on their Home Page with the link to our client's website if available
  • They also post the Flyers on their Facebook, LinkedIn & Twitter

Postcard Mania – Marketing Nationwide - http://www.postcardmania.com/
  • Business Cards and Matching Postcards that you can pass out or mail
  • Business cards never go out of style – the just seem old fashioned
  • When the internet goes down, or customers do not have Smart Phone that trusty business card comes in handy

Your Construction Company Business Card Should Have:

  • Your Company Name
  • Your Company Address
  • Your Contact Info
  • Your Company Web Address
  • Your Company Phone Number

A business card is two sided – print something on both sides.
Add a Flyer-like the one you used with Footwork Express and do a little “toe & heel work.”

In other words Market, Market, Market.

  • Pick a neighborhood that is profitable to you.
  • Pick a neighborhood you know.
  • Pick a neighborhood that is developed with sidewalks.

Get in the Habit of passing out cards.


Our Marketing Favorite is called “Six Pack Marketing.”

Warning! Contractor Six Pack Marketing Can Put You In A Higher Tax Bracket!

Because of all the money, it can make you if you do it right...which means if you do it at all!

Contractor Six Pack Marketing is extremely powerful so be very careful with this one...several years ago in one of our construction companies we would send a crew to do a small two or three-day project, and they would wind up staying in the area for several months at a time.

Six Pack marketing.png

What a scheduling nightmare! We had to hire more workers, train them using our documented process and send them out to a new project in a new neighborhood and BANG! More often than not they would plant the flag and set up operations and be there for a very long time.

Here is how it works: Your crew shows up to a house to do construction project and before things get really busy you go to three houses on each side of the place where you are working (six pack) and introduce yourself to the people living there by handing them a business card and in your own words say something like "Hello, my name is ----- and we are doing a construction project for your neighbor ------ and I just wanted to let you know that if any of our trucks or vans get parked in your way or if you have any concerns about what we are doing you can contact me personally and I will handle it."

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WOW! You will amaze and delight them! Now do the same for the six houses across the street and when you are finished if nobody has asked for you to "stop by and see about a construction project" at their house you re-visit them and ask if he or she were inconvenienced in any way. This works because most people are curious about what is going on their neighborhood.

Numbers, Numbers, Numbers! In baseball, if somebody hit home runs 30% of the time they went up to bat they would earn a lot of money. Most of the time you will not find new work in the neighborhood; however, if it works just 10% of the time and one more person hires you then repeat the six pack again, and in most cases, human nature is "Me Too, Me Too!" Nobody wants to be left out, and very quickly you are getting a backache hauling all your money to the bank!

Now for the big news Figure out how much money it costs to "Mobilize" get your vehicles, labor, material, tools and equipment to a job site and how much does it cost to "Demobilize" or reverse the process. Now add an increased efficiency of at least 1% to the bottom line because the crew is familiar with the people and the neighborhood.

Every time your contractor six pack works you just put that "Mobilize and Demobilize" money and the 1% increase to the bottom line in your "vacation, retirement, kids college fund or whatever makes you smile fund."

If you would like to try the contractor six pack but need someone to do it with you and if you are within 20 minutes driving distance from my office in Lynnwood Washington and offer to buy me breakfast ahead of time I could be persuaded to do it with you at no additional charge other than breakfast because I always enjoy a good meal with a contractor! Contact Sharie 206-361-3950 or by email sharie@fasteasyaccounting.com and let her know you are interested in Six Pack Marketing.

Alternate Method For Six Pack Marketing

If it is a nice friendly neighborhood, the neighbors will be watching your work and come over. Why they might want something done at their house. Neighborhood with sidewalks – walk the block. Years ago we made up packets that consisted of a Door hanger, Flyer, Free Marketing pieces from the supplier, business card and a coupon. Paper-clipped together and bundled in groups of ten:

  • Hired High school kids to work in pairs put out door hangers
  • One driver and one person to pass out
  • They changed who drove and who walked or parked the vehicle
  • Sometimes both of them walked depending on the neighborhood
  • Gave them a street map, a highlighter to keep track of where they had been
  • Usually worked 2-3 Hours productively several days a week
  • Be sure your truck is lettered because it and mobile billboard advertising your contracting company
  • Add a few Yard Signs for the job sites
  • When you see a New Construction Project, there are signs everywhere on the project
  • Why – The Contractors want to have a “Next Job” to go to before this one is finished

Coolfront – Invoicing Software Nationwide - http://www.coolfront.com/

The World's Smartest Service Businesses Use Coolfront Mobile.Coolfront is a Mobile Flat Rate Pricing App for Plumbing, Electrical, HVAC. Has the ability to customize for additional services. Designed for especially the Mechanical Trades doing Service and Repair. Anyone who has had to build a Flat Rate Pricing Guide appreciates all the built-in features.


Construction Document Collection and Management System

We are always looking for a software to use internally, and you help you. Clients love the new Document Management System that links to their Bank Account, Credit Cards and can send other documents to it and they can view 24/7 previous documents sent.

 

 

 

 

 

 

 

 

 

 

Hubdoc automatically pulls your bills and statements into one secure hub. This means you have one login to view and manage the documents from all of your accounts. No more logging into ten different sites each month to gather your recurring bills.

Already A Client? Click The Logo Below

To Login To Your Hubdoc

Hubdoc

Three ways to collect paperwork to Hubdoc:

1. Snap a Photo with the App

Simply take a photo of your receipt, invoice or bill with the mobile app. Hubdoc scans, extracts, and stores your documents, ready to be published.

2. Forward your Email Paperwork

When you become a client, Hubdoc automatically creates a personalized email address just for you. Email in your documents, and we'll do the rest.

3. Scan/Upload your Documents

If you've already scanned your receipts, invoices, statements or bills, you can upload them directly to Hubdoc and the software will extract the key data for you.

Safe and Secure!

Hubdoc uses bank-level security to ensure your data is safe. This includes 256-bit encryption, SSL/TLS, and a Premium Extended Validation certificate -- as well as monitoring and verification from McAfee & TRUSTe, the trusted industry standards in data security.

Simplify and Go Paperless!

Your important financial records are organized automatically for you, backed up forever and available on any device. Hubdoc is your digital filing cabinet in the cloud.

HubDoc.png



TSheets – Time Cards Construction Contractors And Their Empolyees Love - http://www.tsheets.com/
 
Whenever possible, we try to use the services before recommending them so yes, We use T-Sheets.


Coming Soon

We are currently testing a Dispatch Software with built in estimates, invoices and merchant services. It is a game-changer in the world of dispatch software because IT ACTUALLY WORKS!

This particular dispatch software works with QuickBooks Desktop on your desk or in our QuickBooks Desktop in the cloud, and it will be a help to all contractors and the technicians and customers.


Fast Easy Accounting Store - QuickBooks Setup and QuickBooks Chart of Accounts For Construction Contractors

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We are adding content to  www.FastEasyAccountingStore.com to meet the needs of the Do-It-Yourself Contractor. This is helpful to our US, Canadian and other international contractor friends who want to purchase QuickBooks setup Templates and QuickBooks Chart of Accounts for their specific construction company.

Short List Construction Contractors We Serve

Brand New Construction Company Handyman Company
Cabinet Installer HVAC Contractor
Carpentry Contractor Insulation Contractor
Carpet And Tile Contractor Interior Designer
Commercial Tenant Improvement Contractor Land Development Company
Concrete Contractor Landscape Contractor
Construction Company Masonry Contractor
Construction Manager Mold Remediation Company
Contracting Company Moss Removal Company
Contractor Painting Contractor
Custom Deck Builder Plumbing Contractor
Custom Home Builder Pressure Washing Company
Demolition Contractor Remodel Construction Company
Drywall Contractor Renovation Contractor
Electrical Contractor Restoration Contractor
Emerging Contractor Roofing Contractor
Excavation Contractor Spec Home Builder
Finish Millwork Contractor Specialty Contractor
Flipper House Contractor Subcontractor
Flooring Contractor Trade Contractor
Framing Contractor Underground Contractor
General Contractor Utility Contractor
Glass Installation Contractor Construction Employees
Gutter Installation Company Construction Support Specialist

Additional QuickBooks Templates, Resources, And Services

QuickBooks Set Up Templates Solopreneur
QuickBooks Chart Of Accounts Free Stuff
QuickBooks Item Lists Templates Consulting


We Serve Over 100 Types Of Contractors So If Your Type Of Company Is Not Listed

Please Do Not Be Concerned Because If You Are A Contractor

There Is A Good Chance We Can Help You!

Call Now: 206-361-3950

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As summer is approaching here is wishing you a safe trip as you go about your adventures.

Enjoy your day.

Sharie


When You Become A Client - Then we can tap into our resources of knowledge and strategy banks. We use the reports hidden in your QuickBooks in order to diagnose and understand your construction business and develop plans and help you implement a path to success for you and you alone because every contractor has unique Strengths, Weaknesses, Opportunities and Threats (S.W.O.T. Analysis) that when understood can lead to a Strategic Roadmap which cannot help but make a lot of money.

We Remove Contractor's Unique Paperwork Frustrations

 

 
 
 
 
 
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For Construction Company Owners who do not need the full power of a QuickBooks for contractors and want 24/7 online access we offer Xero Accounting Online, and we have a custom setup for construction companies. Click Here For More.

This Is One More Example of how Fast Easy Accounting is helping construction company owners all across the USA including Alaska and Hawaii put more money in the bank to operate and grow your construction company. Construction accounting is not rocket science; it is a lot harder than that, and a lot more valuable to people like you so stop missing out! Call Sharie 206-361-3950 or sharie@fasteasyaccounting.com and schedule your no charge one-hour consultation. 

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Profitable Contractors and Construction Company owners have known about the value of outsourced bookkeeping services and contractor coaching services like ours for a long time, and now you know about it too!

Thank You For Reading This Far, And I Hope You Understand we really do care about you and all contractors regardless of whether or not you ever hire our services.

Payroll, Taxes, Job Costing Fast Easy Accounting 206-361-3950

We Scan Your Receipts, And Invoices link the appropriate transactions to QuickBooks or Xero Accounting Online depending on the construction accounting service you are using and provide ongoing Cloud Based Contractors Bookkeeping Services by accountants who understand construction.

Our Contractor Bookkeeping Services System Is A System

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Thinking About Outsourcing Your Contractors Bookkeeping Services To Save Time And Money?

Click On The Button Below To Download A Free Guide 

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Need Help Now?

Call Sharie 206-361-3950

sharie@fasteasyaccounting.com

Fast Easy Accounting Strategic Bookkeeping Services For Construction Companies

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QuickBooks Outsourced Construction Bookkeeping Services

We Are Xero Accounting Experts Specializing In Construction Bookkeeping Services

 

About The Author:

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Sharie DeHart, QPA is the co-founder of Business Consulting And Accounting in Lynnwood Washington. She is the leading expert in managing outsourced construction bookkeeping and accounting services companies and cash management accounting for small construction companies across the USA. She encourages Contractors and Construction Company Owners to stay current on their tax obligations and offers insights on how to manage the remaining cash flow to operate and grow their construction company sales and profits so they can put more money in the bank. http://www.fasteasyaccounting.com/sharie-dehart/ 206-361-3950 or sharie@fasteasyaccounting.com


PS: For The Do-It-Yourself Construction Bookkeeper Our Store Has Chock-Full Of QuickBooks Setup Templates, QuickBooks Chart of Accounts And More.

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Most Contractors Setup QuickBooks Desktop Version In One Of Three Ways:

#1 EZ Step Interview inside QuickBooks Setup
#2 Asked Their Tax Accountant To Setup QuickBooks
#3 They Attended A How To Setup QuickBooks Class Or Seminar

And QuickBooks Does Not Work The Way They Want It Too!

The Answer:

#1 Click Here To Buy An Entire QuickBooks Setup For Your Specific Contracting Company

#2 Click Here To Buy Just The Chart Of Accounts For Your Specific Contracting Company

 Do-It-Yourself QuickBooks Setup

Topics: Construction Marketing, Contractor Marketing

QuickBooks Setup And Chart of Accounts For DIY Contractors
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