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Marketing Your Construction Business: How To Make It Work For You

Posted by Sharie DeHart on Fri, Mar 08, 2024

Marketing your construction business is crucial for its growth and success. You can use various strategies to promote your business, such as creating a website, networking, social media marketing, and advertising. Additionally, sponsoring events and collaborating with other companies can help you reach a wider audience.

I understand how daunting it can feel for construction business owners like you; we've been there. Whether you're new to the game or have been in business for a while and haven't quite cracked the code, navigating the marketing world can be overwhelming. But it doesn't have to be. Your business deserves to be seen, heard, and thriving—with the proper guidance, you can make marketing work for you. Let's unravel the puzzle, starting from square one.

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Topics: Marketing Ideas For Contractors That Work, Construction Marketing, Contractor Marketing, offline marketing for contractors

Unconventional Ways To Market Your Construction Business

Posted by Sharie DeHart on Fri, May 20, 2022

One of your greatest fears is wasting money on a less than good lead.

They may or may not have any genuine desire for services. Sometimes a person is committed to collecting three bids when they already have someone picked out to do the work. They may be looking for a "temporary friend" to do them a favor, or by the time you have completed the form, they have changed their mind and no longer want service. This is often the case when one spouse or partner wants the work done, and the other doesn't.

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Topics: Profit and Growth Strategies For Contractors, Construction Marketing, offline marketing for contractors, Contractor Guidance

Five Effective Ways To Find New Construction Clients

Posted by Sharie DeHart on Fri, Apr 29, 2022

If you want your business to continue growing and thriving, you'll need to find ways to bring in new clients.

Before the internet was commercially available, there were just as many experts advising contractors about the layout and design of yellow page ads and which books to spend money on. I say spend money because that is what it was and is now.

Many of us who owned and operated construction companies spent thousands of dollars on these experts and, based on their recommendations, spent tens of thousands of dollars annually in full-page yellow page ads as close to the first position as possible.

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Topics: Profit and Growth Strategies For Contractors, Construction Marketing, offline marketing for contractors, Contractor Guidance

Construction Company Marketing - Leads, Customers, And Clients

Posted by Sharie DeHart on Fri, Jul 26, 2019

It takes work to make the phone ring. It takes even more work to increase the sales ticket. Customers are looking for a contractor to do a little work. If you offer three options, do you find customers usually choose the middle option?

When trying someone new, they may go with a "Low Risk" by prepaying for services on a "Deal" on a contractor lead generation service. The deal allows them to set a "budget." It allows them to try you out before mentioning any additional details. Have you ever heard anything like this from a prospect: "Hello Contractor, I had nothing better to do this week, so I filled out your form and called you on the phone to ask you come to my house and while I act your tour guide because I am thinking of having some work done."? Not likely.

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Topics: Construction Marketing, Customers Vs. Clients, Clients, Inbound Marketing For Contractors, offline marketing for contractors

Free Offline Marketing Ideas For Brand New Contractors

Posted by Norhalma Verzosa on Tue, May 14, 2019

Yes, I know, as a Web Content Developer and Fast Easy Accounting’s resident Webmaster, this blog post could come quite a surprise to you but bear with me on this. I realized that writing about Online Marketing Trends and the power of Inbound Marketing doesn’t obviously support a more traditional way of marketing, but I am taking this topic head on to bring you a different point of view. In this day and age, despite the steady growth of the web, still, about 10% of U.S. adults do not use the internet - that means not all your target clients are online. This is an opportunity for you to implement some offline marketing methods to add to your overall promotional strategy.

If you’re just establishing your contracting business, have no office support or crew to assist you, and looking for ways to promote your company without spending a lot of money in advertising costs, then this could be the answer you’re looking for. If you’re a seasoned contractor and just want to do more networking in your spare time, this can also work for your company. Notice I mentioned “free” – however, this is going to cost you a bit (or more) of your time and effort (perhaps gas). Consider having a marketing budget if you want to take it up a notch and optimize your plan. For now, take out those box of business cards and shove it in your glove box and let’s get rolling:

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Topics: Marketing Ideas For Contractors That Work, Contractor Marketing, offline marketing for contractors