The Valve Stem Sales Strategy:
Close More Sales Using Story & Trust,
Without Sales Tactics

Corey Philip of Home Pro Success is a regular guest on Contractor Success M.A.P. Podcast. In this episode he described The Valve Stem Strategy that he and his team use to build their Gulf Coast Aluminum home services contracting company.

Today's Guest Article Is From Brian Javeline Of MyOnlineToolbox

While the title of this story mentions website leads, planning also can incorporate many other forms of leads.  However, we decided to focus on website leads since so many contractors simply do not have a great online presence designed to capture more quality business opportunities.

Go open your last version of your Marketing Plan.  You will then not believe how fast time flies by.  It will feel like just the other day where many of you were making all sorts of plans to change things, then time went by, then you got busy so the plans went in the to-do pile.   Unfortunately that implies that you are not doing anything specific to attract better customers.