It's unexpected these days that people happen to find your business and become a client or customer with no work on your part. Your construction company has to grab people's attention, turn curious visitors into leads, and then convert those leads into sales.

This means that the more solid leads you have, the greater your chances of making a sale. Solid leads are those contacts engaged in your business, fit your buyer persona, and are at least somewhat motivated to make a purchase or hire your services.

 

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Topics: Contractor Lead Services, Construction Marketing, Marketing, Profitable Leads For Contractors, handyman marketing, Contractor

If you're serious about getting the best value you can for your marketing budget, you'll need to develop a marketing plan. Many contractors are having challenges adapting to this ever-changing economy. Trade contractors who rely on the same general contractors they did a few years ago to supply jobs to bid on are finding it more difficult to recover and find work.

 

It appears that history is repeating itself. Instead of yellow pages, I see many well-intentioned people with their minds and hearts in the right place with a lot of really great ideas on what works and fails in social media. I certainly don't know what works for every contractor; however, what I do know is that every construction company is unique, and what works for your competitor may not work for you.

 

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Topics: Marketing Tracking, Construction Marketing, Construction Accounting, Marketing, Contractor Marketing, Contractor, Contractor Tips, Contractor Operating Tips

Today's Guest Article Features Patrick Ingram

 

President of Construction Accounting And Consulting

The Following Is An Outline From Patrick Ingram's Guest Appearance On The Contractors Success M.A.P. Podcast which you can listen to below. It is on iTunes, Stitcher Radio, Pocket Casts and all popular podcast directories.

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Editor’s Note: I have known Patrick Ingram for many years, I trust him and find him to be very knowledgeable and capable on the subject construction and mentoring emerging contractors as well as helping contractors who are facing current challenges to turn around their construction companies and put them back on the road to growth an profits. 

I Highly Recommend all contractors spend some time on his website www.constructionaccountingandconsulting.biz and get to know him/her. He/she is a valuable resource to all contractors, not just remodel contractors. Please be sure to let him/her know Randal DeHart, The Contractors Accountant, recommended you.

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Topics: Sub-Contractor Marketing, Marketing, Contractor Marketing

Everyone is trying to get more value for the money spent

Showing my age, or maybe how long I have really been in business, I remember when the Yellow Page directory was king. Everybody was there and we all needed to decide how “big” did we want our display ad to be – bigger meant improved placement; therefore it became common to have (3) full page ads side by side to be first. What a change for the yellow page directories when businesses started embracing websites and all things social media. 

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Topics: Marketing

Our Construction Clients Are Reporting Increases - In construction project sales including, home building, remodeling, commercial tenant improvements, landscaping and handyman work in November 2011 which is unusual for this time of year and especially given the current economic climate.

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Topics: Construction Bookkeeping And Accounting, Marketing, Increase Sales, No Charge consulting