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Essential Strategies For Sales Success In The Construction Business

Posted by Sharie DeHart on Fri, Oct 18, 2024

In the competitive construction world, having a strong sales strategy is essential for sustaining and growing your business. A well-defined approach can increase your project pipeline and create lasting client relationships.

It will give you a framework for generating leads, closing deals, and ultimately increasing revenue through nurturing existing accounts, thought leadership, and practical pricing discussions.

Here are some effective sales strategies to help construction business owners like you achieve solid sales success.

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Topics: Increase Sales And Profits With Tiny Changes, Increasing sales, Outsourced Accounting For Contractors, Increase Sales, Contractor Marketing, We Don't Close Sales We Open Relationships, Contractor, Contractor Tips, Contractor Operating Tips, sole proprietor

Why Smart Construction Business Owners Never Stop Marketing

Posted by Sharie DeHart on Fri, Aug 20, 2021

One classic mistake construction business owners make when money gets tight is stopping marketing or cutting their budgets. At first glance, it seems logical to cut down your expenses during harsh economic conditions. However, in reality, it's the opposite of what you should do.

When your construction company is struggling, cutting your marketing budget will further hurt your business. During this time, you should go the extra mile to be at the forefront of the minds of your clients and prospects. With an effective marketing strategy, you should be able to increase sales.

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Topics: Increasing sales, Systems And Processes, Contractor Marketing, Contractor Tips

The Art Of Selling Your Construction Services Effectively

Posted by Sharie DeHart on Fri, Jun 04, 2021

Sales are about addressing your customers' needs and problems. By understanding the issues clients face, you can show them how your service solves their problems.

Here are some tips for asking the right sales questions to better understand and help your customers.

1. Don't jump into sales questions right away.

Sales aren't just about making a sale, although that's certainly part of it. Instead, sales are about building relationships. That's how you make a sale today and encourage repeat business tomorrow.

When you start asking questions, don't begin by asking questions about the sale specifically. Instead, ask questions that develop a relationship and give you a chance to get to know the client better.

For example, ask questions about their long- and short-term goals. After that, move into questions about the issues they face and what solutions they currently use. Then, find out what does and does not work about those solutions. That will help you understand your potential customer, which allows you to meet their needs right now and anticipate future needs.

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Topics: Increasing sales, Systems And Processes, Contractor Marketing, Contractor Tips

Rethinking Mobile Security and Payments For Construction Contractors

Posted by Randal DeHart on Thu, Jul 25, 2013

Today we are honored to present an article by Blair Thomas. He is an electronic payment expert with eMerchant Broker and his focus is on how contractors can benefit from accepting credit cards.

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Topics: Increasing sales, Accepting Credit Cards