A Guide To Serviced-Based Business Advertising That Works

Posted by Sharie DeHart on Fri, Aug 04, 2023

Marketing covers everything you do in your business that creates awareness, including advertising, brochures, competitions, trade shows, demonstrations, travel, direct mail, email campaigns, your website, and sponsorship. Let's narrow our focus to an integral part of Marketing - Advertising.

Advertising is a massive industry with multiple mediums for your message to be heard or lost in translation. It might sound like a no-brainer, but before you start planning your advertising, you must consider what you are trying to achieve from your investment. Your ultimate objective likely is to build sales, but other things to consider are increasing market presence and building your brand.

0 Comments Click here to read/write comments

Topics: Hiring Employees, Hiring Guide For In-House Construction Bookkeepers, Do What You Do Best And Outsource The Rest, Contractor Tips, Construction Employee

Finding The Right Construction Talent And Common Onboarding Mistakes

Posted by Sharie DeHart on Fri, Jul 21, 2023

As a business owner, you know the right people are crucial to your construction company's success. The best employees can help you achieve your business goals, improve productivity, and drive growth. But finding the people best suited to your team can be daunting, and sometimes it's easy to hire someone who seems okay rather than taking the time to find the best fit.

Here are some steps to find and hire staff that support your business growth, whether in the office or the field.

Step 1: Define the job and necessary qualifications

The first step in finding the right talent is accurately defining the job description and qualifications. Is this a new position you're hiring for? Are there gaps in employee skills that need to be met? Is this a position that requires specific knowledge and experience?

Remember that there's a difference between "must-have" qualifications and "nice to have" considerations. When setting out "must have" qualifications, include only those that are necessary to the person successfully performing the role.

Remember also that the job salary should match the role and the qualifications. You can't expect to hire someone with ten years of experience by only offering an entry-level wage.

0 Comments Click here to read/write comments

Topics: Hiring Employees, Hiring Guide For In-House Construction Bookkeepers, Do What You Do Best And Outsource The Rest, Contractor Tips, Construction Employee