Today's Guest Article Is From Tom Reber Of The Contractor Fight

 -----------------------------------------------------------------------------------------------

Trying Something New Part 2 Of 2

Get A Picture

The second approach I recommend is having them send you a picture.

Newsflash: We live in a time where people expect us to use the available technology in our businesses to be more efficient and make thing more convenient.

Sending a picture means the client doesn’t need to schedule another hour or more of their time with some company that may or may not show up on time.  

It means a woman can get a price without having to meet some stranger in her home while her husband is away.

Put a form on your website for them to upload pictures or at the very least have them text them to you.

99% of the prospects love this. If anyone has a problem with this it’s the average contractor who has head trash around it.

Getting a photo is easy. It sounds like this:

Prospect: Hi, I’d like to get an estimate for painting a bedroom.

You: Thanks for calling! (Insert gathering their contact info here and find out where they heard of you, etc). Would it be ok if I share our process with you?

Prospect: Sure.

You: We have a free estimate and a paid consultation. The free one means you send a picture and I call you back and we talk about the job, what it could cost and see if it makes sense to take the next step. The paid is when we come out and provide a detailed report and scope of work that you can use to compare to others and shop around. That’s $200. Which makes the most sense to you?

Then, shut up and let them talk. Most will send the picture. Most will say “That’s a great idea. It’s so easy.”

Differentiate yourself and claim your spot as the expert in your industry. Slow things down and make sure they are on your system. Get a picture and make it all about it being convenient for them. You’ll sell at higher rates and run around less, which will allow you to work more on your business.

About The Author:

Tom Reber is the host of The Contractor Fight Podcast.  He has helped numerous contractors around the world generate millions of dollars in sales and profits, become stronger leaders and build better teams. Hit up TheContractorFight.com for tips and strategies to help you kick ass in business and life.

Editor’s Note: I have only known Tom Reber a short time and I trust him and find him to be very knowledgeable and capable on the subject operating and growing remodeling companies.

I Highly Recommend all contractors spend some time on his/her website and get to know him/her. He/she is a valuable resource to all contractors, not just remodel contractors. Please be sure to let him/her know Randal DeHart, The Contractors Accountant, recommended you.